LEGO’s Black Friday sale in the UK runs from Friday 27 November to Cyber Monday, 30 November 2026. LEGO Insiders, the free LEGO membership, get their own offers first, at Insiders Weekend on Saturday 21 and Sunday 22 November. LEGO has confirmed these dates and says there will be discounts and gifts with purchase, but on 27 October 2026 it had not named a single discounted set or Black Friday gift.

This guide sets out what LEGO and UK shops have confirmed, what LEGO offered last year, how to tell whether a deal is real, and which big sets are retiring at the end of 2026. It will be updated with the real deals in the week of 23 November. Everything below was checked on 27 October 2026, and every price is LEGO’s UK price unless another shop is named.

Dates to know

What LEGO has confirmed so far

LEGO’s UK Black Friday page says its offers run from 27 to 30 November, while stocks last, and promises discounts and gifts with purchase. It does not name any sets, prices or gifts yet. You must be 18 or over to buy on LEGO.com.

LEGO’s Insiders Weekend page gives the dates and says there will be offers for LEGO Insiders and gifts with purchase, but it names none. Joining LEGO Insiders costs nothing. Members get back at least 5% of what they spend as points, which they can use on later orders.

Gifts with purchase already announced

• Build, Paint and Play! (40889). A 158-piece LEGO Ideas set, free with orders of £115 or more on LEGO.com from 28 October, while stocks last. Brickset and New Elementary reported the offer; it was not yet on LEGO’s UK offers page on 27 October.
• Venetian Water Taxi (40898). Free with the Venetian Neighbourhood (11388, £449.99) when you buy it between 1 and 8 November, while stocks last. LEGO Insiders can buy the set from 1 November and everyone else from 4 November (LEGO’s press release). The set itself is described in our November LEGO sets guide.

Double points

LEGO’s last double points offer ended on 19 October (Jay’s Brick Blog). LEGO has not announced double points for Insiders Weekend or Black Friday 2026. It did give double points on all purchases at Insiders Weekend in 2025 (see “What happened last year” below). Double points would mean at least 10% back in points instead of 5%.

Some sets are already reduced

On 27 October, LEGO’s UK offers page listed 20 products at 20% to 50% off, and 17 of them were marked “Retiring soon”. For example, Battle Droid with STAP (75428) was £95.99 instead of £119.99. So a Black Friday price is not always the first discount on a set. Compare it with the price in the weeks before the sale, as well as with the full price.

Rumoured, not confirmed

A large LEGO Ideas Godzilla set (21375) is rumoured to go on sale on 27 November. Fan sites have reported about 5,360 pieces since June (Stonewars), and Brickset’s database lists set 21375 for November 2026 without a name. LEGO Ideas approved a fan-designed Godzilla model in June 2025 (Godzilla.com), but on 27 October LEGO had not announced the set, its UK price or its date. Treat every detail as unconfirmed.

What UK shops have announced

• John Lewis. Its Black Friday page (dated 21 October) gives Friday 27 November, with deals running to Cyber Monday on 30 November. It names no LEGO deals.
• Very. Its Black Friday page gives 27 November and says the toy discounts will include LEGO, but gives no prices.
• Argos. Its Black Friday 2026 page is live but gives no dates or deals. On 27 October the Argos site also linked to a “3 for 2 on selected LEGO” offer; the page checked did not give its terms or an end date.
• Amazon. It had not announced its 2026 dates. In 2025 its Black Friday Week ran from 20 November to 1 December, and LEGO was one of the brands in its daily deals (Amazon’s 2025 announcement).
• Hamleys, Smyths Toys and The Entertainer. All three sell LEGO, but no Black Friday 2026 details from them were found on 27 October.

What happened last year

LEGO changes its offers every year, so last year is a guide, not a promise. These are the UK offers reported in 2025, with 2024 for comparison.

Insiders Weekend, 22 and 23 November 2025

• Double points on all purchases.
• Free sets for LEGO Insiders: Mini Knight’s Castle (40775) with a spend of £225 or more, Hot Chocolate Stand (40776) with £155 or more, and Baby Gorilla Encounter (30665) with £35 or more on City, Friends, NINJAGO or DREAMZzz sets (Brickset).
• Discounts of 20% to 30% for Insiders on selected sets, for example Jabba’s Sail Barge (75397) at £343.99 instead of £429.99 (New Elementary).

Black Friday to Cyber Monday, 28 November to 1 December 2025

• The Mini Knight’s Castle and Hot Chocolate Stand came back, at the same spend levels of £225 and £155.
• The Star Trek Type-15 Shuttlepod (40768) came free with the new U.S.S. Enterprise NCC-1701-D (10356).
• A Card Game Set (5010018) came free with £60 or more on Creator 3in1, Speed Champions, Fortnite, Friends or DUPLO sets, on 28 November only.
• At the start of the sale, LEGO’s UK site had 40 sets at 20% to 50% off. Most of them (28) were 30% off, for example the Motorised Lighthouse at £181.99 instead of £259.99. The two 50% discounts were on DREAMZzz sets.
• A separate list of 18 sets had lower prices for Insiders only, at 20% to 30% off, including the River Steamboat (21356) at £231.99 instead of £289.99.

These details come from New Elementary’s list of the UK offers, made as the sale began, and The Brick Post. The offers went live at midnight at the start of Black Friday.

Black Friday 2024

• Insiders Weekend was on 23 and 24 November 2024, and LEGO’s Black Friday ran from 29 November to 2 December.
• The two big free sets were the Retro Record Player (40699), with a spend of £225 or more, and the Winter Holiday Train (40700), with £155 or more. Both were first offered at Insiders Weekend and offered again over Black Friday (Brickset, The Brick Post on Insiders Weekend and Black Friday).
• The Endurance (10335) went on sale on Black Friday, 29 November 2024, with Shackleton’s Lifeboat (40729) free.

What the pattern suggests

In both 2024 and 2025 the two main free sets needed spends of £155 and £225, were first offered at Insiders Weekend, and came back for Black Friday. If LEGO follows the same pattern in 2026, Insiders Weekend on 21 and 22 November will be the first chance to get them, and only LEGO Insiders can shop that weekend’s offers. This is a pattern from two years, not an announcement.

How to tell a real discount

Compare with LEGO’s UK price

LEGO’s own price on lego.com/en-gb is the UK recommended retail price (RRP). Search LEGO’s site for the set number, which is on the box and in every shop’s listing (for example 10335 for The Endurance), and compare. A large “save” figure means little if it is measured against a price that was rarely charged: in its 2025 Black Friday research, Which? found savings claimed against RRPs that a shop had rarely used. Once a set has gone from LEGO’s site, its page on Brickset still shows its UK RRP.

Work out the price per piece

Divide the price by the number of pieces. In the table of retiring sets below, LEGO’s full UK prices work out at 6p to 11p a piece, and the Star Wars and Harry Potter sets come out highest. A discount lowers the price per piece by the same proportion. Jabba’s Sail Barge is 10.9p a piece at £429.99, and it was 8.7p a piece at last year’s Insiders price of £343.99.

Price per piece is only a rough guide. Sets with large or printed parts can cost more per piece than sets made of many small parts, so use it to compare a deal with the same set’s full price, or to compare similar sets, not as a measure of quality.

Check the price history

A price-history site shows whether today’s price is really low. PriceSpy shows a price-history chart on its LEGO pages, and Which? suggests PriceRunner and, for Amazon, camelcamelcamel. Which? tracked 175 appliances (not toys) at eight UK shops for six months either side of the 2024 Black Friday sales. It found that 83% were the same price or cheaper at least once outside the sales period, and none was at its lowest price of the year on Black Friday itself.

Check who is selling it

On Amazon and other marketplaces, a listing may come from another seller rather than the shop itself. Which? advises checking who is selling and sending a product before you buy.

Read the small print on free gifts

LEGO’s terms for its October 2026 gifts with purchase say that the gifts are one per household and while stocks last, and that a gift must be returned if you return the set it came with. Some gifts are for LEGO.com orders only, while others also count at LEGO Stores and on LEGO’s telephone orders. None count at LEGO Certified Stores or LEGOLAND. LEGO.com delivery is free on orders of £50 or more.

Sets retiring at the end of 2026

On 27 October, LEGO’s UK site showed a “Retiring soon” badge on 313 products. LEGO does not give dates, but Brickset lists 386 sets as leaving in December 2026, and Jay’s Brick Blog says the sets marked “Retiring soon” are due to go by the end of December. When a set retires, LEGO stops selling it, and after that only other shops’ remaining stock and second-hand sellers have it.

These are nine of the most expensive sets on LEGO’s UK “Retiring soon” list, with LEGO’s UK prices on 27 October. All nine could be ordered that day, but The Burrow was on back order.

The Endurance (10335). Shackleton’s ship, 80 cm long and 49 cm high, with removable sections that show the cabins and the steam engine. It went on sale on Black Friday 2024.

Natural History Museum (10326). When LEGO announced it in 2023, it was the largest modular building by piece count, with 4,014 pieces. Inside are a Brachiosaurus skeleton and a model of the solar system. LEGO’s UK site marks it “Retiring soon”, but Brickset has not given it an exit date yet.

River Steamboat (21356). A LEGO Ideas paddle steamer, 69 cm long, with a paddle wheel linked to its steam engine. Last year it was 20% off for LEGO Insiders over Black Friday.

Where to look on the day

1. LEGO.com and LEGO Stores. LEGO’s UK Black Friday page will carry the offers. Join LEGO Insiders before 21 November if you want the Insiders Weekend offers. Last year the Black Friday offers went live at midnight.
2. The big UK shops. John Lewis, Very, Argos and Amazon all sell LEGO, and so do toy shops such as Hamleys, Smyths Toys and The Entertainer. Search each shop for the set number rather than the name.
3. Price-history sites. Check PriceSpy or PriceRunner before you buy.
4. This page. It will be updated in the week of 23 November with the offers LEGO and the shops announce, each with its UK price and the date checked. More LEGO guides are in our LEGO section.

If you buy from John Lewis, its price promise matches a lower price at 25 named shops, including Argos, Smyths and The Entertainer, for seven days after you order. Its terms exclude flash sales, limited-time deals, multi-buys and member-only prices, and it matches Amazon only on electrical items, so read the terms before you rely on it.

Questions people ask

When is LEGO Black Friday 2026 in the UK? From Friday 27 November to Cyber Monday, 30 November 2026. LEGO Insiders Weekend comes first, on 21 and 22 November.

What are the LEGO Black Friday deals in 2026? On 27 October LEGO had not named any. It says there will be discounts and gifts with purchase. Last year, at the start of the sale, LEGO’s UK site had 40 sets at 20% to 50% off, and LEGO gave free sets with spends of £155 and £225.

Which LEGO sets are retiring at the end of 2026? LEGO’s UK site marks more than 300 products “Retiring soon”, including the Millennium Falcon (75192), The Endurance (10335) and Jabba’s Sail Barge (75397). Brickset lists 386 sets as leaving in December 2026.

Sources

Checked on 27 October 2026. LEGO UK: Black Friday, Insiders Weekend, offers and promotions, Retiring soon. LEGO press releases: Venetian Neighbourhood, The Endurance, Natural History Museum, River Steamboat. 2026 gifts and points: Brickset on Build, Paint and Play!, New Elementary on Build, Paint and Play!, Jay’s Brick Blog on double points. 2025: Brickset on Insiders Weekend, New Elementary on Insiders Weekend, New Elementary on Black Friday, The Brick Post on Black Friday. 2024: Brickset on the Retro Record Player, The Brick Post on Insiders Weekend 2024, The Brick Post on Black Friday 2024. Shops: John Lewis Black Friday, John Lewis price promise, Very, Argos, Amazon’s 2025 announcement. Prices: Which? Black Friday research, PriceSpy. Retiring sets: Brickset’s December 2026 list, Jay’s Brick Blog and Brickset’s pages for each set. Rumour: Stonewars, Godzilla.com, Brickset sets by launch date.